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The 4 Personalities You Need on Your Marketing Team

February 14, 2024

If you work with the right people, you don’t need to have all the right answers. I grew a marketing team from two to more than 80 employees in a handful of years. We’re still growing regularly to support Authority Brands’ explosive growth from one home service franchise brand to 16 brands in just six years. My leadership philosophy is the same now as with two employees: build a strong team, empower them with scalable processes and systems, and get out of their way. Collaborative leadership is about an optimal balance of support and autonomy. The first step is selecting the right people.

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