It’s wild to think that the first email was sent 40 years ago, and even if we’ve moved on to texting and social media, we still haven’t replaced this mode of communication. Email marketing is still a dependable marketing channel for so many businesses looking for meaningful results—whether that’s building trust, nurturing leads, or converting contacts into customers.
That’s why today we’re going to share the seven B2B email marketing rules you need to follow—plus some examples for inspiration. Let’s get started.
