Plane crashes are rare. But PR failures are not. And when we’re looking at the top PR failures of 2019, the Boeing 737 disaster tops the list.
The impact a plane crash (or any other PR crisis) can have on a brand’s reputation is long lasting. So what can Boeing do to turn this around?
When it comes to a PR crisis involving the death or serious injury of customers, the rebuilding process is a bit more of an uphill battle.
