Steve Jobs once said, “People don’t know what they want until you show it to them… Our task is to read things that are not yet on the page.” God I love that quote. It should be hung in every product designer, software engineer and marketing executive office in the world. We’d have a lot more cool products that we never knew we needed but can’t live without. And that’s the power of intuition, empathy, insight… you know, the soft skills that truly separate great marketing strategists, product designers and business people from the rest of the pack.
