Demands on a business owner’s time are intense, and successful entrepreneurs know how to determine which tasks to delegate. Marketing and branding are often outsourced in growing companies due to the sheer volume and variety of collateral needed to get the right message to customers across multiple channels.
Much is written about how to look for the right marketing company. Lists about the top things you should be doing to market your business abound. But what if your marketing company is doing more than just underperforming? What if it is putting you at risk?