Subscription brands were one of the sectors fortunate enough to be positively impacted by the pandemic, due to the lockdowns and people working from home.
This claim is not just rhetorical, as the statistics speak for themselves. Surveys have shown that around 20 percent of all American households subscribed to some form of retail service during the pandemic. This increased activity resulted in overall sales leaping to $23 billion.
You can put down some of the increased activity to people wanting to treat themselves at a time when good news seemed scarce. Such activity is not restricted to the pandemic; it also occurred during the global recession. At this time, sales of beauty products quadrupled compared to the previous five-year period.
