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Are you working on branding your business? If yes, what aspects are you working on?
For many marketers and business owners, branding still means having a cool name, slogan and logo for the business. Although that was the case a decade ago, the concept of branding has evolved a lot over time.
Today it’s no longer about focusing only on the aesthetic component of your company. Rather, it’s about creating familiarity with, fondness for and trust in your business in the minds of your audience.
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