Pricing is something that, as a business owner, should always be at the forefront of your mind. Your profit margins can make the difference between a business that can scale and grow exponentially versus one that remains stagnant.
But for many business owners, the idea of increasing their pricing is often met with some hesitation. Perhaps you worry about losing out on new clients if you change your rates in relation to your competition. Maybe you have clients that have been with you for several years and feel like they deserve to stay at the lower price point.
