Reporting on your social media activity couldn’t be easier, faster and more automated. The wealth of data and insights is constantly developing, but there are still some basic areas that are crucial for social media managers and agencies to remember. We’ve listed them below to help you provide useful and necessary information to those you report to.
1. FOLLOWER NUMBERS
Followers or fans are the core metric to know exactly how many people you’re talking to and are invested in your brand story.