Consumer-facing businesses get the most attention. After all, that’s what readers are interested in. But company-facing brands often make the most money. Businesses are willing to pay enormous fees to firms that solve their problems. We’re talking millions of dollars per contract.
However, unlocking the secrets of online B2B success is a mystery to many entrepreneurs. While there are reams of articles and mountains of books exploring B2C success, B2B remains relatively neglected.
