One of the most significant benefits of the shift to hybrid events is the opportunity to engage more attendees.
Whether many realized it or not, the shift to virtual events proved organizations could stage such events and that attendees wanted to participate and engage in new ways.
Organizations must seize the opportunity to deliver their events to anyone interested in consuming them, whether it’s in person or on the other side of the globe. Hybrid events will continue to grow in importance in the months ahead as we look to move past the difficulties of the past year-and-a-half.
Here are three ways to make them a centerpiece of any campaign.
