Quality is an important component of content marketing. Creating targeted content that is valuable to your customers is an essential piece of any successful content marketing strategy. So, how do you ensure your content is relevant and useful to your audience?
The answer: Build buyer personas. A buyer persona is a fictional character used in marketing to represent an ideal customer base. They help content creators build highly targeted content marketing strategies. From blogging to social media, buyer personas can be used in all forms of content creation. Are you ready to revamp your content marketing strategy? Let’s get started!
