This type of engagement speaks to the interaction between readers, social media posts, videos, blog articles, and more. It takes different forms, like click-through rates, time spent on a page, comments, shares, and likes.
If done right, it reaches its target audience, increases brand awareness, and leads to conversions and sales.
Defining Content Engagement
Engaging content is pivotal for small businesses looking to harness the power of digital platforms to reach their target audience and achieve their marketing goals. It’s not just about putting information out there; it’s about creating content that resonates with the audience, encourages interaction, and ultimately drives desired actions, such as sales, sign-ups, or social shares.
