Ethical artificial intelligence is trending this year, and thanks to editorials like a16z’s techno-optimist manifesto, every company, big and small, is seeking ways to do it. Both Adobe and Getty Images, for example, released ethical and commercially safe models that stick to their own licensed images. Adobe also recently introduced a watermark to let users know how much AI was used in any given image.
Still, companies received backlash on social media over using generative AI in their work. Disney faced uproar twice this year over its usage of AI in Marvel’s Secret Invasion and Loki season two. The use of undisclosed AI also turned an indie book cover contest into a heated controversy, forcing the author running it to stop the contest entirely moving forward.
