The landscape of public relations is transforming as profoundly as the digital revolution that preceded it. At the forefront of this change is AI-Forward Communications (AIFC), a concept that heralds a new era in the way PR professionals develop strategies, create content and engage with their audiences. AIFC is not merely a trend but a fundamental shift, embedding artificial intelligence at the core of public relations to enhance, automate, and innovate the industry’s traditional practices.
