Love it or hate it, social media is here to stay.
Research shows that online platforms like Facebook and Twitter have cemented themselves in the lives of consumers by providing a way for them to discover new brands and engage with companies that share their values and that can help them meet their needs both at home and in business. According to a recent Harris Poll commissioned by Sprout Social, some 55% of consumers say they use social media to learn about new brands, and 78% said they’re more willing to buy from a company after having a positive experience with them on social media.
