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Why Inbound Marketing Should be a Part of Your Fundraising Strategy

Inbound marketing in the B2B world is focused on attracting visitors to a website, connecting with them through valuable content, engaging with them so they turn into customers, and then inspiring them to become brand advocates through follow-up communication. This same four-step process that transforms strangers into loyal customers for businesses can work to convert potential donors into lifelong supporters of your nonprofit organization and cause.

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