These days, every business seems to be “going green.” Even Burger King followed the trend back in 2020 but took the ad campaign concept to another level.
Remember the fast-food giant’s video featuring time-lapse footage of a Whopper growing vast quantities of mold over a month? While the point was to differentiate Burger King’s “preservative-free” products from those of McDonald’s — the company with fries that seemingly (and shockingly) never go bad — the video didn’t exactly strike gold.
Did the video create buzz? Yes, but it reportedly — and perhaps unsurprisingly — performed 36% worse next to restaurant-industry benchmarks. So while the global campaign caused a stir, it didn’t exactly whet appetites or inspire the intended results.
