The “three Rs “concept has arisen around the idea of influence in the social media age. Brian Solis was one of the first to propose this concept as the three pillars of influence to measure the rise of the digital influence of individuals. For years, influencer marketers and agencies have recommended relevance, reach and resonance as criteria for selecting influencers for brands, but experts suggest that it could be evolving into a new way to guide brands’ digital marketing content. Hootsuite describes the three Rs of influence as:
