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Your brand is not your baby.
Okay, it kind of is your baby — in how you nourish it, support it, invest in it and stick with it on both good and bad days. But what I mean is, you don’t necessarily want to treat it like it’s 50% of your DNA.
While your company should be tied to your passion and dreams, the company brand doesn’t have to be an exact extension of you. It doesn’t need to (and sometimes really shouldn’t) reflect your own style or your personal brand.
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