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Your company mission is the North Star of your business, guiding each and every decision you make. Writing one, therefore, isn’t just about creating a clever slogan or summarizing your goals; it’s about getting to the heart of your business and laying out the true driving force behind your company and all those who work within it. And while you may have an idea of the main “why” behind your business, writing a clear, well-thought-out mission statement may require some deeper reflection.
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