COVID-19 is a global crisis that has affected economies, supply chains and retailers around the world. Your customers’ purchasing decisions this fall/winter may look completely different from what they did last year.
As marketers, we’ve had to pivot our strategies in the face of COVID-19.
Those tried-and-true marketing tactics that worked for us before may not anymore. No matter what type of small business you have, it’s crucial to realize that because the retail landscape has shifted, your holiday marketing plan must too.
