In the creator world, we often hear that content is king. Though, this phrase leaves out a very important piece of the puzzle. Gary Vee coined the phrase “If content is king, then context is God.” The context that surrounds your content is often more important than the actual content you are creating. As content marketers, we must understand that the medium is just as valuable as the message. The way in which you package and position your content anchors your audiences’ perception of you and your value.
