Today, customers are no longer looking for great customer service—they want more. Today customers demand a great customer experience and will not settle for anything less.
It is no longer good enough for companies to provide good customers service—rather, companies need to create memorable interactions with customers that help establish a loyal relationship and promote brand advocacy.
Creating a memorable customer experience is based on the creation of an ideal experience that your customers would want to have throughout their relationship with your company. These interactions take place on a number of channels such as in person, over the phone, through email, and on social platforms such as Facebook and Twitter.
