The best customer wins feel natural, making the right connections at the right times. But business owners know there’s a method behind the magic, as well as plenty of hard work, passion and tough decisions along the way.
Key performance indicators (KPIs) are all about making those moments feel less like a big break and more like the reliable result of a deliberate process. Measuring sales success can be difficult, especially for a small business, but it’s a process that doesn’t have to be at odds with the everyday interactions and relationship building that’s central to any sales team. KPIs can elevate the connections that sales agents make, providing the tools to clearly communicate value and work through trade-offs when pursuing leads.