Picture this – you are at a shop picking oranges. The shopkeeper calls out to you and asks you to not pick any that day. He had received many complaints that this lot of oranges were too sour. What impression would that give you of the shopkeeper? It would have been very easy for the shopkeeper to simply let you buy the oranges – after all, why would he miss out on the opportunity to make business? But he didn’t do that because he was a wise businessman – making a sale on that one day would not be worth losing a recurring customer.
