While outsourcing strategies have transformed the B2B landscape over the last decade, one of the most hotly debated areas has been inside sales and marketing. Many leaders considered them strictly internal functions, too central to trust to outside hands. Yet these days more and more companies are handing over functions like marketing automation, lead generation, telemarketing and inside sales to expert external partners.
If you’re new to outsourcing you might assume the most obvious benefit is simply lifting a burden off your team. That the new partner can take care of time-consuming responsibilities while your team focuses on its core mission.
