When entrepreneurs talk about scaling, they’re referring to the art of profitably growing a business. Coming up with a trailblazing idea for a product or service is only part of the battle; the other, more difficult part involves introducing that idea to others so successfully that they reward your efforts with their hard-earned cash.
Scaling a business is an arduous, complex, and exciting process, and there’s no one-size-fits-all approach to progress. In my experience, however, there are certain fundamentals that will reliably amplify your efforts–with plenty of patience and practice:
