A lot of PR agencies struggle to retain people. Seasoned PR professionals who get real results don’t exactly grow on trees. The job requires a lot of training and practice, and you don’t want valuable talent walking out the door after that kind of investment.
Because of this, I put a lot of effort into making sure my people feel supported. That way, they’re not questioning whether the grass might be greener somewhere else. Someone can always pay a higher salary, so how do you create loyalty? Here’s what’s worked for me.
