Originally named the HubSpot COS (content optimization system) because of its focus on optimizing as well as managing content, the HubSpot CMS (content management system) has been used to build nearly 113,000 websites to date. After going through several iterations, expanding to connect to the HubSpot customer relationship management (CRM) platform and adding game-changing features like HubDB in 2016, the CMS was well on its way to achieving the goal of becoming a single tool for both marketers and developers to use for successful inbound marketing campaigns.
