If you’re browsing a company’s website these days, chances are likely a chat frame will pop up in your window. You’ll typically be greeted by a friendly photo and a “Hello there! How can I help you today?” Welcome to the era of the chatbot. This popular marketing trend is here to stay, and if you’re not already using one, you’re probably missing out. Want proof?
- Fifty-four percent of people say businesses need to transform how they engage with customers.
- Organizations will integrate chatbot technology across channels for 25% of customer service operations by 2020.
- By 2022, chatbots are predicted to save businesses $8 billion per year.
- The chatbot market is projected to reach $1.25 billion by 2025.