According to the email marketing platform Campaign Monitor, the average landing page conversion rate across all industries — the number of people who will sign up, purchase or convert on your offer — is a measly 2.35%. So, the hard fact is that you must drive more and more traffic to boost sales, and qualified traffic costs a pretty penny.
With ad costs rising and SEO becoming increasingly competitive, it’s best to tap into the lowest hanging fruit first: existing landing pages with existing traffic.
Here are five copywriting tips to do just that, and in the process increase your landing page conversion rate to 10% or more — five times as many conversions, and without buying more ads.
