Essential aspects of building a lasting and impactful brand
Brand is the subject of countless books, articles, webinars, talks, courses, podcasts, and any other form of media you choose to think of. Everybody knows the importance of having a strong brand strategy, but it remains a tough job to achieve.
Get it right, and you unlock lasting customer engagement, higher acquisition rates, greater loyalty, and ongoing commercial success. Get it wrong, and the future looks pretty gloomy.