ROI is the bane of every marketer’s existence. And with increasing budget cuts, it’s more frustrating than ever. (According to Gartner research, 44% of CMOs faced budget cuts in the wake of the Pandemic.) Improving ROI is always a priority, but with limited resources and increasing pressure to perform, how do you make headway?
Having experienced these challenges with our clients and within our own content marketing operation, we know the pitfalls of chasing ROI. But we also know a few ways to improve it, and today we’re sharing them with you.