The best sales professionals and teams understand that the sales process begins long before the first meeting with a prospect. Your success in front of a customer depends on how much time and energy you’ve invested in your professional development, your knowledge of the sales process and your understanding of how human connection is the key to a new relationship.
I’ve developed many sales processes, across multiple product categories, and I’ve seen what it takes to be successful with sales. Having closed more than $100 million in sales and big deals with the biggest players in tech, I know the difference between things that actually drive sales and things that distract you. Technology plays a vital role in successful strategies, but you must remember that technology should facilitate the human element, not replace it.
