Understanding the fundamentals of marketing psychology can help entrepreneurs create effective customer experiences and build customer loyalty. It can sound a bit complicated if you’re new to the term — and don’t get me wrong, it is — but in this article, I’ll break down the six key mindsets every entrepreneur must adopt to maximize the power of marketing psychology and reach their goals.
Marketing psychology, sometimes called “neuromarketing,” is the practice of understanding consumer behavior and utilizing psychological principles to influence that behavior. It’s based on the belief that consumers’ buying decisions are influenced by a variety of factors, including personal experiences, beliefs, preferences, motivations and emotions.
