Your product launch is like sending your kid off to college: You’ve nurtured it, worked to consider every challenge it might face, and prepared it to meet the world.
But not every product launch goes according to plan. The reality is that 95 percent of new products fail, and even world-renowned brands like Microsoft MSFT +0.79%, Coors, and Colgate have had their share of flops.
However, while these established brands can weather an unsuccessful product debut, a failed launch could mean the downfall of your startup.
