As an entrepreneur, you haven’t got the time or money to pursue all customers in your market simultaneously. You need to pick a target market to go after. How should you do this?
Academic research and practitioner expertise suggests that you focus on five factors as you pick a target market.
How To Pick A Target Market
1. The intensity of the target market’s pain. As a general rule, it is easier to sell to people who describe having a pain rather than having a desire. That’s what I meant in by my column about selling pain killers not vitamins.
