Business process outsourcing (BPO) involves hiring third-party contractors or cloud-based ‘business process as a service’ solutions to undertake your business operations instead of carrying these out in-house.
Operations could be either back or front end, including areas such as accounting, payments, IT services, sales, and marketing.
Organizations outsource for a range of reasons, principally because they want a process to be executed correctly but lack the internal ability to do so. For example, enterprises that don’t have the resources or departments for more technical digital marketing projects would have to outsource and get the help of pertinent agencies for SEO and guest blogging. Outsourcing frees up employees to directly focus on their jobs.
