A brand is the front line of any business and what customers retain in their heads in the long run. Therefore, strengthening it is crucial for the success of your business. Impacts to a brand have far-reaching implications and can significantly impact a business’s growth. Companies that have brand issues, often utilize re-branding strategies to start a new business from scratch. While their name might change, they use the same assets and resources of the older organization so they can take advantage of the investments already made.
