We all speak about expectations, customer expectations. They can be reasonable or extreme, and sometimes achievable or bizarre. But usually, they are appropriate. As a customer, I expect a basic minimum such as:
- The product or service should work as expected.
- The product or service should be reasonably priced and in line with similar products.
- The product or service should be safe to use.
These are the absolute minimums I expect and what a vendor should provide.
According to Deloitte, in their paper, “The True Value of Customer Experiences”
