Inexperienced founders and first-time entrepreneurs who are excited about entering the realm of entrepreneurship often find themselves focused on “not important right now” items.
You can generally tell when an entrepreneur is falling for the non-important. Their focus gets drawn out over a longer than necessary period of time for things like branded clothing, business cards and the proper titles. There is a flow of priorities in business that are always at play, and when you’re building a business, it is crucial not to waste resources on non-important right now priorities.
