One of the biggest challenges facing B2B businesses today is system integration. In a recent survey of 500 B2B marketers, 54% of those surveyed said that B2B system integration was a significant challenge.
Other findings of the survey include:
44% believed poor data quality was a marketing hurdle.
34% said lack of resources was an issue.
About two-thirds said that the spreadsheet is currently their most used data analytics tool.
