They say image is everything and, while that’s not strictly true, perception is certainly vital when it comes to business.
That’s especially the case for chief executives because personal branding is such an important element of leadership.
Most companies will have their own brand, and CEOs can complement and build on this by stamping their own personal branding on the business they head up.
An effective CEO epitomises how their organisation looks, feels and acts. And they have the power to project themselves and burnish its image both inside and outside the company – but only through astute personal brand management.
