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Making “The Number” May Not Be Enough!

I was meeting with the executive team of an organization. They were proud, as they should have been, of their performance. For the past 5 years, they had been consistently hitting their revenue goal. It hadn’t been easy, but each year, they somehow managed to pull it out and hit their goal.

After congratulating them on their performance, I asked, “Why do you want to talk to me?”

Even over Zoom, I could see them squirming in their seats. Finally the CRO said, “I think we could do better……”

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