As a restaurateur, you make sure everything is in place.
As a restaurateur, you make sure everything is in place. You have a business plan that’s structured to keep your business going for a year or more, deliveries are scheduled, your menu is on point, and everyone, from the chef to the host, is ready to make every guest who walks through your door feel like they are the VIPs.
While all of that might be enough to keep them happy for one visit, how do you get those customers to keep coming back? One option is a loyalty program. In a recent study by a Colloquy Loyalty census, American families hold, on average, 29 memberships to various loyalty programs, but only earn or redeem points on about 12 of them.
