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How New Companies Can Cultivate Investor Relationships

As titans of industry, we don’t like to admit how much simply being in the right place at the right time contributes to success in business. We want to believe that each one of our achievements is the product of our best-laid plans, but here’s the reality: The biggest opportunities often appear out of thin air in the middle of the night.

The challenge, then, for business leaders becomes positioning themselves to benefit from that unpredictable cadence. Determining exactly where, when, and how to do that is endlessly tricky, but one great resource is consistently overlooked: investors.

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