Customer Journey Mapping (or buyer’s journey mapping) is a visual-representation method that many companies use to understand the emotional journey of their customers while interacting with different touchpoints (company’s website, social media platforms, advertisements, referrals, etc.). It assists in redesigning the marketing and operational modules through which the companies can maximize their customer reach, retention, and satisfaction. The most essential elements of depicting these maps are how well all the information layers (customer experience, frontstage, backstage, and systems & processes) are visually presented, as well as if these visuals can portray the exact message you wish to convey. A PowerPoint template with aesthetically pleasing objects can make it easy for you to highlight these sections and flow-of-information conveniently. Whether you have experience in mapping this journey or have just started to grasp the basics of this method, the following 8 tips can give you an edge on how to present the different information layers more compellingly and effectively.
