Automation is often helpful when it comes to delivering experiences that keep your customers coming back to you. Combine smart automation with data you already have about your customers to deliver customized experiences that showcase that you value them and their time.
I love that I can buy a book on Amazon with one-click, and a few seconds later that same book appears in the Kindle app on my phone. I get a lot of satisfaction when a company I’ve previously bought from online remembers my credit card credentials and I don’t have to get up, go get my wallet, sit back down, and then enter in all my details.
