One of the more well-known legacies about Steve Jobs is his assertion that, contrary to popular belief, the customer isn’t always right. Over the years, Jobs shared the sentiment in a variety of different ways, though the idea was similar–that many times, the customer has no idea what they’re talking about.
That isn’t meant to insult the customer, it’s just that if the thing you’re building is new or unfamiliar, there’s a pretty good chance your customer will have no idea what they want. They probably have no idea that they even want it at all.
